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Discover why event flyers are important in marketing

Event flyers have been used in advertising for years. P.T. Barnum, one of the founders of the Barnum & Bailey Circus, is largely credited with having a major impact on event planning, promotion and publicity. Easy to believe since he was in charge of promoting “The greatest show on Earth,” taking public relations and advertising to another level.

 

While you may not be hosting a three-ring circus, event flyers are still an important aspect in promoting and marketing today. They are a highly effective way to market your message and they work! Take a cue from Barnum’s brightly colored designs and attention-grabbing ad copy to help your flyer stand out in a crowd.


9 Reasons Why Professional Business Flyers Are Still Important

 

Business flyers are one of the most cost-effective marketing tools a company can use. You can make a big impact while spending very little of your advertising budget. You’re afforded endless design options and can easily reach your target audience with varying design elements and flyer placement. Plus, they are easy to distribute and promise a high success rate. The flyers can be shared via:

■      Newspaper inserts

■      Door-to-door

■      Bulletin boards

■      Distribute on streets

■      Distribute at stores

■      Shared Mail

■      Direct Mail

 

Advertising flyers represent your business and display your company’s professionalism. Utilizing eye-catching designs, graphics and colors works to draw attention to your business and create a sense of familiarity with your brand among potential customers.

 

If your company is hosting an upcoming event, these flyers are a great tool to help promote the event and increase interest, resulting in higher attendance. This affordable form of advertising is surprisingly versatile. The form can be mailed directly to consumers and prospects; ensuring they receive and view the information. An even more affordable option is to post the flyer. The flyer can be posted on community and retail bulletin boards, schools, universities, community centers or outdoor areas, as well. The flyer can also take on various forms, such as left flat or folded.

 

Just as P.T. Barnum realized, promotional flyers are great for marketing opportunities. A simple sheet of paper can become an amazing marketing tool that can help publicize your event or business. The only limit is your imagination.

 

Use advertising flyers to engage your consumers. The flyer’s copy might ask the reader to submit their email address via the company website to provide additional information and attract them to your event. You might also provide incentives listed on the flyer to persuade the consumer to take action. If mailing the flyer, try including coupons or vouchers as incentive. Doing so also helps track the success of your marketing campaign. Flyers are perfect for reaching more local people, especially when targeting a specific demographic by location. For instance, if targeting young families, place flyers near parks and youth sports complexes.

 

Make Professional Advertising Flyers Part of Your Marketing

 

If they aren’t already, professional advertising flyers should be added to your marketing strategy. The low-cost, highly-effective marketing piece is great for promoting sporting events, store openings, brand launches, cultural events, festivals, academic events and the list goes on.

 

Graphic Media Solutions will design and create professional advertising flyers for your business or organization that will demand attention and create a buzz about your business. Contact our experts today!

Discover 10 Powerful Tips to Get Your Direct Mail Opened

Over the past several years direct mail has been enjoying a resurgence. In fact, 65 percent of direct mail recipients have bought something from a direct mail piece, per the Direct Mail Association’s reccent statistics. In a time of online, social, inter-web everything many consumers are growing weary of high-tech advertising. When a consumer is sorting through their mail, your direct mail piece has their full, undivided attention; they don’t have ten different tabs open in their browser and aren’t being bombarded with pop-up ads distracting them every time they get online.

According to a reccent Gallup Poll, 36 percent of people under 30 years of age look forward to checking their mail every day. When done correctly, direct mail is a highly effective way to market your services or products. Discover our powerful tips below to get your direct mail opened, not tossed in the trash.

Do Not Use a P.O. Box in Your Direct Mail Marketing

Do not use a P.O. box in your direct mail marketing campaigns. Instead, use your company street address. P.O. boxes are perceived as impersonal and private, almost as though you have something to hide. Sharing your location shows that your business is professional and has an established workplace—not some fly-by-night operation.

Do Not Include Your Company Name in The Return Address

Curiosity may have killed the cat, but it will engage your consumers. By excluding your company name in the return address, a recipient’s need to know just who that mysterious envelope is from will typically get the best of them. Just remember to avoid using “or current resident” when addressing the envelopes (a dead giveaway!).

Use 3D Mail in Direct Mail Printing

Back, again, with our cat theory, using 3-D mail, also known as dimensional or lumpy mail, in your direct mail printing, peaks a consumer’s curiosity as to what might be inside the envelope. An irregular and lumpy envelope beckons further inspection, enticing the consumer to open it. Imagine sending a golf ball emblazoned with your company logo in an envelope to accompany your golf scramble fundraiser invitation. Such an odd shaped envelope practically begs to be opened. Businesses utilize 3D or lumpy mail because it works to attract attention and ultimately increase your ROI.

Add Attention Grabbers for Envelopes

Nothing says, “Recycle me immediately!” like a boring, plain white or manila envelope. Add attention grabbers on the outside of the envelope that demand to be opened. Phrases such as, “Check out this once in a lifetime deal INSIDE!” or “Peek inside to find out if you’ve won!” The promise of something worthwhile inside is hard for a consumer to resist.

Use Unique Envelopes

While direct mail pieces are better received and don’t have to compete for attention the way online ads do, they still need to stand out in a stack of mail. Use unique envelopes to make a striking impression. Think outside of the box, or in this case, rectangle. Your envelopes can be designed to resemble anything; from a brown bag to a bag of popcorn or just about anything else you can dream up!

Use A Personalized Headline on Direct Mail Envelopes

A personalized headline on the direct mail envelopes will also work to draw attention. Variable printing can call out a recipient or business by name. An envelope headline that reads, “Hey, Jeremy! We need your help!” sparks interest as opposed to, “Hey Current Resident . . .”

You can also use local organizations that the recipient is familiar with as referrals in your headlines. For instance, if you’re a business that sells cookware targeting consumers that love to cook, you might use a headline that reads “Sheri’s Chef Shop thought you’d be interested in the amazing deal inside!” Personalizing your headlines creates instant familiarity and referrals help build trust.

Use FedEX or UPS if Your Direct Mail Advertising to Executives

Using FedEx or UPS for your direct mail advertising helps get your package past the office gatekeepers and into the executives’ hands that you’re targeting. Instead of sending via traditional mail, using a delivery service to deliver your direct mail pieces makes them appear more urgent and important than standard mail.

Add an Incentive to Open the Direct Mail Envelope

Dangling that carrot always helps improve a business’s success rate. Add an incentive to get receivers to open the direct mail envelopes. You might entice them with the offer of a free gift, chance to win a prize, or to open the envelope to find out what percentage discount they’ll be entitled to.

Use High Quality Envelopes

First impressions are everything. It’s no different when it comes to the appearance of your direct mail. Cheap, low quality envelopes and paper send the message that it’s not worth the consumer’s time to open. If the envelope is made from heavier, high quality paper, the potential customer is more likely to open it. People are generally more intrigued when under the impression that a lot of thought and money was put into a direct mail piece. Plus, the printed materials will look more formal, which in turn makes your company look that much better.

Add a Tracking Number on Envelope

To gauge the success of your direct mail campaign, we recommend adding a tracking number to the envelope. This helps you determine active addresses and the response rate for each campaign. Understanding the success of your campaign and ROI is imperative. It’s important to find out which methods and strategies work to help you better allocate your marketing dollars.

Need Help with Successful Direct Mail Marketing?

Graphic Media Solutions can help you reach potential consumers in a unique and memorable way. We’ll help your business create successful direct mail marketing campaigns that increase loyalty among current consumers and converts prospects. Call us today to get started!